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Monetization, Agile Billing and the 'Internet of Things'

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Maximizing Customer Lifetime Value Through Interactions In recurring revenue models, maximizing customer lifetime value (CLV) is achieved through establishing a lifetime of customer interaction points as each provides an opportunity to win revenue and loyalty. While the previous two posts in this CLV miniseries focused on the definition of CLV and how to boost CLV, today we’ll dive into how to maximize CLV through customer interactions. The beauty of recurring revenue models is the abundance of opportunities a company has to create these customer interaction points. From an upgrade to an upsell and customer service to customer promotions, there are various ways to connect with customers and maximize CLV. For example, consider how you can interact with customers after they make a purchase. Remember, a key tactic to increasing CLV is a focus on recurring revenue rath... (more)

@CloudExpo | How the #Cloud Fulfills the Best-of-Breed Dream (Part 2)

by Dan McAloon If the existing system does fifteen things, write down the major tasks of that system and divide them into as many verticals as necessary to describe the broad functional areas that require attention. If the replacement is intended to be a custom-developed, on-premises system, it’s perfectly reasonable for that system to be expected to accomplish most of the fifteen things in question. However, if SaaS-based solutions are being considered as replacements, keep in mind that SaaS-based solutions are narrow and deep: they are usually highly specialized to take on a ... (more)

Internet of Things, Another Silicon Valley Invention? | @ThingsExpo [#IoT]

By Marie Martin The Internet of Things: Another Silicon Valley invention to get all excited about? Or is it something that will hold up beyond the California border and next January? If you’re aching to know, then I suggest you attend the upcoming “Monetizing the ‘Internet of Things’” presentation by our illustrious, and super smart co-founder, Brendan O’Brien. He’ll fly in from the East Coast just to talk to you all about the IoT next Tuesday, October 14th at 12 noon at the Marriott Marquis Hotel, Foothill-F room, just steps away from the Moscone Convention Center in San Franc... (more)

A Practical Guide for 'Recurring Revenue' By @AriaSystemsInc | @CloudExpo [#Cloud]

A Practical Guide for the Recurring Revenue Practitioner As a marketing executive, I’ve seen my fair share of collateral: overviews, PPTs, ebooks, whitepapers, surveys, Slideshares and product documents. Admittedly, we marketers are often guilty of producing stuff that is heavy on the sell and light on insight and instruction. And while this is great for the occasional comparison shopper, it’s not so hot for many of you who are just getting your feet wet in the recurring revenue waters. Today, we look to change that. For those that want a deeper dive than the usual marketing docu... (more)

Five Ways to 'Quickly' Monetize the Internet of Things By @AriaSystemsInc | @ThingsExpo [#IoT]

Five Fast Ways to move Toward the Monetization of Things It seems that every other week there’s another entrant in the booming market for IoT products. This time it’s Microsoft Band. Bully for Microsoft, but what about you? What if you don’t have an IoT device in the pipeline? What if you don’t have legions of R&D wizards at your beck and call? What if your business has nothing to do with smart homes, fitness, healthcare, transportation or any of the other industries currently being heralded as first movers in IoT? Here are five ways to move faster down the path to IoT and claim ... (more)